Executive Director, The Green Grid
Lawrence (Larry) Vertal is the Executive Director of The Green Grid. In this role, Mr. Vertal champions the organization’s mission to advance energy efficiency in data centers and the broader ecosystem of business computing. He drives the development of collaborative, vendor-neutral best-practices, metrics, and specifications by working with the organization’s global membership, alliance organizations, and end-user Advisory Council.
Mr. Vertal, who was named by InformationWeek magazine as one of the “15 Innovators & Influencers for 2008”, brings to the role more than two decades of operational management, strategic relations, corporate governance and marketing experience with technology companies. With a range of success spanning from startups to Fortune 100 corporations, he was most recently a Senior Strategist for AMD, where he was responsible for both the strategy and execution of corporate and commercial initiatives, and was a Director of The Green Grid.
Previously, Mr. Vertal held a variety of positions with AT&T and NCR including director of strategic relations and director of product marketing. He previously was vice president of marketing for Conita Technologies, and was responsible for the multiprocessor systems business and served as worldwide representative of the executive office while at AST Research. Mr. Vertal was also a founder of Condor Data.
Mr. Vertal holds a bachelors degree in Bacteriology with a minor in Philosophy from California State University, Los Angeles followed by graduate research in Chemistry focused on paramagnetic resonance.