Your data protection and privacy challenges are growing more varied and more complex. Consumers have grown more concerned with the privacy of their data — and so have regulators. In 2019, costly fines occurred related to General Data Protection Regulation (GDPR) and U.S. Federal Trade Commission regulations. A recent IBM and The Harris Poll study found that almost all consumer respondents (94 percent) think that businesses should do more to protect their privacy.^[1]

The data-breach threat still looms large as well: 59 percent of businesses surveyed by Opus and Ponemon report they experienced a data breach caused by a vendor or third party in 2018[2].

Clearly the trend is toward more privacy and protection of personal data. How can you give this to your customers?

Overcome data privacy and security challenges at Think 2020

Join IBM May 4-7, 2020, in San Francisco for Think 2020 and discover how to address these privacy and protection challenges. Whether you’re a CTO, a systems architect or an IT manager, you’ll gain insights to help you protect valuable data and mitigate threats. Sessions, tech talks and hands-on labs delivered by industry thought leaders can help you build a powerful, integrated data protection strategy for your organization.

Here are some key data protection and privacy insights you can look forward to at Think 2020.

Address data protection and privacy challenges with data-centric protection

Much of your customers’ data lives in the public cloud and is shared with your business partners. Consumer mandates for data privacy and protection wherever their data lives require the extension of enterprise-level security beyond your data center’s on-premises architecture. This requires data-centric audit and protection (DCAP), protecting information at  a deeper level rather than broadly at the IT infrastructure level.

At Think 2020, you’ll discover how IBM Data Privacy Passports, a leading-edge DCAP solution currently in beta on the IBM z15 enterprise platform, empowers you to build customer trust by keeping data private and secured wherever it goes.

Data Privacy Passports, now in beta, enables encryption everywhere. By enforcing data privacy by policy even when the data leaves your data center, the solution is designed to extend IBM Z® enterprise-class protection to data from other sources. The solution is engineered to enforce the appropriate use of data across private, public and hybrid clouds at the data level, all without impacting system performance. Trusted Data Objects (TDO), a vital component of Data Privacy Passports, protects data wherever it goes through data-centric protection that moves with the data—even with unauthorized copies.

Data Privacy Passports will also help you simplify your compliance and data management. The solution lets you establish and enforce an enterprise-wide data privacy policy where different views of data are surfaced to different users based on their need to know. With Data Privacy Passports, you can also track the data from point of origin to point of consumption and simplify data management with Embedded Key Management.

Ensure Secure Application Delivery with IBM Hyper Protect Services and IBM Cloud Paks

At Think 2020, you’ll discover how IBM Z solutions can enable secured application delivery. IBM Hyper Protect Services can help your cloud-native application developers easily build “hyper secured” applications containing highly sensitive data. These services give customers complete authority over sensitive data and associated workloads while helping them to meet their regulatory compliance requirements.

The Hyper Protect portfolio includes services that provide comprehensive data confidentiality and full workload protection. They also allow you to “Keep Your Own Key” for data encryption. No matter where you are in your cloud journey, IBM Hyper Protect Services can help you build superior cloud solutions to help you build customers trust.

At Think 2020, you can also explore IBM Cloud Paks offerings on IBM Z and IBM LinuxONE. These offerings bring industry-leading security and resiliency to help you adopt hybrid multicloud for mission-critical workloads.

With the containerized capabilities of IBM Cloud Paks, you can develop and modernize applications using common tools across platforms, streamline delivery of applications and services, and access data anywhere. You will also have the tools to enhance data protection with an extensive set of security capabilities from IBM’s security portfolio.

5 More Reasons to Attend Think 2020

At Think 2020, you’ll discover how IBM Z capabilities help you exceed customer expectations for privacy and protection. You can also:

1. Be among the first to hear the latest announcements and enhancements to IBM Z that will increase the value you get from the platform
2. See how the latest security capabilities of IBM Z help you meet customer demands for data privacy and protection
3. Meet one on one with IBM professionals and executives to help address your unique security challenges
4. Get inspiration from your peers as they share insights and success stories

Participate in hands-on technical sessions with expert instructors and obtain skills to stay at the top of your field

Register for Think 2020 today

[1] “Consumer Attitudes Toward Data Privacy.” 2019 IBM and The Harris Poll survey, commissioned by IBM.

[2] 2018 Data Risk in the Third-Party Ecosystem: Third Annual Study. Opus & Ponemon Institute, 2018. Written permission to use stat received 9 September 2019.

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