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The vision of IBM Storage and Software Defined Infrastructure (SDI) is to offer the broadest storage portfolio in the industry, which is optimized for innovation and execution around delivering cognitive and hybrid cloud solutions.

But how do we know if we are truly executing our vision? More important, how do our clients know?

The recognition IBM Storage and SDI recently received from TechTarget truly validates that we are, in fact, moving toward the vision we set for our business.

SearchStorage.com and Storage Magazine have recently published news that IBM has placed three finalists in the All-flash Storage System category of their 15th annual Product of the Year competition. Not only does this news demonstrate that IBM continues to develop and market some of the best storage solutions in the market; it also confirms that we are executing to our vision of providing storage products that deliver cognitive and hybrid cloud solutions for our clients.

The future success of your business can depend on how well you leverage your data assets to capture or maintain competitive advantage.

This simple statement sums up the relationship between IT and business in the 21st century. It also describes what IBM calls the cognitive era. The World Economic Forum sees data as an economic asset, like currency or gold. The data available to our clients may be their most valuable asset to help them achieve their business objectives. When they are gaining all the value they can from their data and evolving their business processes and IT infrastructures to succeed in this new era of cloud computing, big data analytics, the Internet of Things (IoT), and mobile and social systems of engagement, then they are becoming cognitive businesses.

This vision of the cognitive business is at the heart of the IBM Storage and SDI strategy. To demonstrate this, all three of the IBM Product of the Year finalists epitomize the pursuit of this vision. IBM FlashSystem A9000 and IBM FlashSystem A9000R were developed specifically to enable hybrid cloud solutions and much more. Both products deeply integrate IBM FlashCore technologies, grid architectures and IBM Spectrum Accelerate capabilities. IBM FlashSystem A9000 and IBM FlashSystem A9000R provide extraordinarily consistent microsecond latency across literally petabytes of highly reliable flash storage. They help enable very granular quality of service and multitenancy management while providing easy connectivity to cloud resources for creating effective hybrid cloud storage solutions.

IBM Storwize V7000F takes a different approach to achieve the same cognitive and cloud benefits. The IBM Storwize family is based on two foundational principles — leverage the many advantages of IBM Spectrum Virtualize technologies, and optimize customer data economics. IBM Storwize V7000F is the all-flash realization of these principles.

These systems answer an important question for our clients: “How do I simultaneously optimize my traditional application infrastructure, free up money to invest in new generation application infrastructure and move forward into the cognitive era?”

These IBM TechTarget finalists aren’t islands isolated from the mainstream of the wider IBM Storage and SDI product lines. Instead, they are simply three elements in the broad spectrum of integrated all-flash storage solutions that comprise the IBM Storage and SDI portfolio. Our clients can deploy, scale-up and scale out as quickly and easily as their unstructured data does. Further, they can start small and grow with their businesses, embrace the cloud and gain the strategic advantage required to outpace their competition — all by leveraging the capabilities and benefits of a single integrated storage solution domain.

Yes, the news about IBM Storage and SDI from TechTarget is very encouraging. IBM FlashSystem A9000, IBM FlashSystem A9000R and IBM Storwize V7000F are three of only seven finalists in the All-flash Storage System category. No other flash vendor has more than one finalist, and the companies we consider our chief rivals in the flash storage marketplace don’t have any for 2016. Perhaps most encouraging is that this type of IT industry recognition confirms to us and to our clients that IBM is, in fact, realizing our enterprise data storage vision. Watch out, competitors!

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