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Are data centers mere wastes of electricity or is there business or societal value to the applications running in them? Joe Weinman, the author of Cloudonomics: The Business Value of Cloud Computing and the forthcoming book, Digital Disciplines, shares his insights into the range of value for IT, ranging from the mundane to the strategic. Moreover, he lays out four generic strategies or "digital disciplines" – spanning information excellence, solution leadership, collective intimacy, and accelerated innovation – and the specific critical success factors to implement these strategies that virtually any business can use to compete more effectively. Along the way, he shows why much of the conventional wisdom regarding data centers, the cloud, data center jobs, IT strategy, and the business value of IT are, well, just plain wrong.